I’d like to share an author’s update. Today I received 50 copies of my new book, “Follow Your Dog a Story of Love and Trust”. My goal is to sell all of them by the end of December. If you haven’t purchased a copy, go to http://www.dldbooks.com/annchiappetta/
How did I get there? What motivated me to write and publish a book? The creation of the book merits another post entirely, therefore this post will start at the point shortly before I sent the draft to the editor.
To begin, part of the promotional plan began six months ago. I was thinking about how to improve my promotion since my first book was not as successful as I thought it would be. Poetry doesn’t sell as well as other genres.
The good thing is the new book is nonfiction and appeals to more than just poets and writers. I put the finishing touches on the manuscript and decided to follow advice from other professional authors to create a personal website. I made the decision based on what I wanted to accomplish with this book as well as how to expand my visibility in general. I made a list of what I’ve been doing when volunteering, like being a public speaker and newsletter editor for other organizations. I was also a copy writer for a few organizations, helping with writing content for new websites, membership letters, brochures and social media posts. I have 15 years of coordinating programs and small to medium sized events, too. I’d spoken to audiences from pre-k to seniors on topics like disability, guide and service dogs, mental health, military cultural concepts, PTSD and trauma, rehabilitation, art and literature and fundraising. I thought, why not utilize the experience and talent alongside with the literary arts? I decided to tie it all up in a pretty bow and become a consultant. http://www.annchiappetta.com/ is now live and offers a robust menu, including a speaking engagement form, biography and links to interviews, presentations, and awards. My blog is also linked and the DLD Books author’s page directs folks to it as well.
Which entities or businesses and other promotional contacts have I pursued? Here is a list: guide and service dog schools and programs, Labrador breeding magazines and groups, both my undergraduate and post graduate colleges, local bookstores, bookstores in other States, pet stores, pet groomers, service dog equipment suppliers, social media groups on Face Book, radio stations offering disability-related programs and shows, podcasts and other media outlets. .
I have one book signing planned which will hopefully get media attention as it is being planned with the guide dog school from where I graduated. I have a recorded phone interview and a radio show interview planned as well. I also have been trying to find where I could sell books on consignment and will be saving up for a few magazine ads after 2018, if all goes as planned.
What, one may ask, is on the wish list? A table at a few crafts fairs, a few speaking engagements for National Poetry Month, a weekend writing retreat, and being able to attend the annual Indy writers conference. Also, being able to put my book in the big box bookstores like Barnes and Noble and a book signing at The Strand in NYC would be absolutely crazy-cool. A book signing at The Strand would be like being on Broadway. This brings me to a fanciful thought: what if my book could be adapted as a play or movie script?
Thanks for reading and see you on the pages.
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